Woolf Provisions
Austin’s Trend Radar
Stay ahead of the trends.
Your local Austin supplier, getting the brands about to pop onto your shelf first, so your customers find them at your store, not somewhere else.
State of the Art · Built in Austin
The supply run, rebuilt as software.
The rest of the industry still runs on fax machines and phone calls. We built a modern platform — so you spend less time ordering and more time selling.
Live Catalog
Real stock, real prices, updated continuously — never a dead SKU.
One-Tap Reorder
Your regulars, reordered in seconds. No callbacks, no order pads.
Real-Time Pricing
The price you see is the price. No stale sheets, ever.
In Your Pocket
A real app on your phone. Order right from the sales floor.
From the city that’s building the future.
Big enough to deliver. Small enough to care.
Woolf Provisions is a small, independent, Austin-run business — not a national warehouse. When you stock your shelves with us, you’re keeping your dollars local and backing a neighbor who’s in your corner. Small business, backing small business.
A person, not a call center
You get a real human who knows your store by name — and actually picks up.
Your money stays in Austin
Buy from a local independent and keep the local economy — your economy — strong.
We move at your speed
Small and nimble means fast answers, flexible orders, and zero red tape.
& Operated
Woolf Provisions is the B2B platform that tracks what's blowing up on TikTok and social — trending drinks, snacks, pouches, and vapes — and stocks Austin's convenience stores before the trend peaks.
The Hunt List
Austin trend radar · July 20
- 1Torch High-Potency Seltzers60mg cans keep selling out the coolersTHC
- 2Flying Monkey Gummiesthe jelly-hole packaging is all over feedsTikTok
- 3Exotic Lay'simported flavors nobody else in town carriesImport
- 4Rapture Kratom Seltzersthe cold-case upgrade buyers keep reorderingRising
- 5Kit Kat Matchathe Japanese import that starts conversationsImport
Radar picks, curated weekly by the pack · get them on your shelf →
Our Brands
Why Choose Woolf Provisions?
Know what's moving. Stock it first.
You came here to build something. We watch what's selling across Austin so you know before the store down the street does. You keep building your American dream.
Want In? Tell Us About Your Store.
Tell us where you are and what you sell. Neal will reach out personally to set up your wholesale account.